Inventing and refining new and improved products and processes is
a core business for Transition States.
We have contributed to innovation in a broad range of industries:
from branded consumer goods like foods, soft drinks packaging and
sporting goods, through diagnostic and interventive medical devices,
to basic industrial materials and manufacturing.
We begin with a precise definition of client
and market requirements, taking into account intentions for
intellectual property development, first-mover advantage, production
capability, and other key factors. This scope definition exercise
is, in itself, often found by clients to be exceptionally valuable. In addition to both formal and informal criterial elicitation techniques, we have developed powerful concepts to link technology with brands—for example, shelf-evident product characteristics, and credibility tokens that communicate both brand values and performance attributes.
Having established the "problem space," we may collect
relevant data as appropriate from academic and industry experts,
the patent and technical literature, client internal knowledge, and
our own diverse network.
Information from multiple sources is integrated in a proven methodology
drawing on multiple thinking styles. We can work independently of
the client, offering interim results for selection and further development.
Our preference, however, is to include key
client staff (and associates) from various functions in the
creative process. Part of our approach is to extract
functional features and elements of imperfect but interesting
ideas, with the best of these recombined
to produce optimal, practical solutions. |